Aqua Di Parma Fragrance
Acqua di Parma started as a small factory in Parma. The first perfume was created in 1916, Colonia, and at first it was used to perfume gentlemens handkerchiefs of the class. Colonia has become a symbol of Italian chic among American and European celebrities before the First World War (1930) and after the Second World War (1950). Cary Grant and David Niven, Ava Gardner and Eva Turner, later joined Audrey Hepburn, were among the passionate admirers of Colonia. From a small factory, Acqua di Parma grew into a prominent house with wide range distribution. Unfortunately, dictatorial period turn back to this fashion house followed by years of battle for survival.
In the early 1990s, three influential italians, Diego Della Valle (Spa Tod), Luca Cordero di Montezemolo (Ferrari) and Paolo Borgomanero (La Perla), have joined forces in to a patriotic effort to restore Acqua di Parma.
They reproduce old fragrances, starting new projects, such as aromatherapy line Blu Mediterraneo.
Looking for good investments and positioning on the international market, the three gentlemen have signed an agreement with a luxury goods giant, LVMH, which in 2003 reached to hold Acqua di Parma completely. The beautiful Italian style was saved and successfully continued with the development by them.
Famous predecessors affection towards Acqua di Parma passed on to Kevin Costner, Woody Allen and Sharon Stone.