Aramis was a pioneer in products for men and fragrances market. The brand was launched in 1964 by Estee Lauder and was named after a character in Alexandre Dumas – “The Three Musketeers”. Aramis original fragrance rocked from the first appearance and continues to attract new followers with each generation’s.
The fragrance is a blend of classic masculine woody and spicy notes that fans say that is not out of their style. For many people of a certain age, Aramis was the first “after-shave” that they used. The original “aftershave” is still available and the perfume is offered as a perfume toilet water (EDT), shaving soap and body wash.
Aramis is also a brand that produce other fragrances for men and women, and is also the parent company of Tommy Hilfiger fragrance. Among the notable offerings outside of the original fragrance include New West for Her, introduced in 1990, and Havana classic men’s fragrance first introduced in 1994.