Diesel is an Italian clothing brand, founded by Renzo Rosso in 1978. The company is known for its collection Denim and lines of clothing and accessories are aimed at young people.
Diesel is known for its innovative approach to marketing. The company made its first known clothing through video games. Diesel products were promoted via the Playstation network.
First Diesel perfume, fragrance unisex known simply as Diesel, was launched in 1996 in partnership with Marbert. Diesel then launched several popular fragrances with Marbert before signing with L’Oreal in 2006.