Italian fashion house Prada was founded by Mario Prada in 1913, in collaboration with his brother Martino, the pair opened a shop of leather goods and luggage called Fratelli Prada (Prada Brothers) in Milan. His daughter Luisa Mario, took over the business from her father, and in turn, her daughter Miuccia Prada, took after her in 1978.
The company as we know it today has evolved under the leadership of Miuccia Prada.
The first fragrance, Prada Eau de Perfume was launched in 2004.
Prada perfumes are produced in collaboration with Puig.